BMW VIRAL

Benzo Theodore takes his signature style to the streets in an acrobatic web viral, “Jump For Joy” for BMW AG out of Kirshenbaum Bond Senecal + Partners, New York. The inventive video features BMW lovers warming up their muscles and stretching appendages in preparation for movement. But instead of engaging in sports or other physical exercise, these agile individuals jump into their respective BMWs in unexpected ways: through windows, the trunk, the roof; one man even leaps from the roof of his house into the passenger seat of a moving car.

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