BENZO THEODORE

Benzo Theodore’s career started off rather fortuitously with an internship on Spike Jonze’s feature debut Being John Malkovich. Benzo followed up that success with work as the on-set photographer on Jonze’s Adaptation and high-risk, run-and-gun videographer and photographer duties for MTV’s infamous Jackass. Benzo soon branched out into music videos, helming works for acts like Pharcyde’s Fatlip and Princess Superstar.

Benzo made his advertising debut with the viral video “Sunglasses Catch” for Ray Ban. It was a runaway success with over 15 million hits, and revealed the potential of a viral video as a legitimate marketing tool. Benzo garnered nods at Cannes, the D&D Awards and Communication Arts Annual, inclusion in the Saatchi & Saatchi New Directors Showcase in 2008 and a First Boards Award in 2009, earning him industry-wide attention and his name on the Park Pictures roster. He has since created other viral hits, including Levis “Jumping Into Jeans”, and Rocksmith “Guitar Baby”, which earned millions of hits on YouTube, and mentions on Good Morning America and CNN.

His work at Park includes helming the campaign for the successful launch of the Verizon Droid phone, and a collaboration with Lance Acord on a short film for Lexus and the Honda spot “Grooves”, which went on to win several awards including Best Integrated Campaign at the Communication Arts 2009 Advertising Annual.