AG Rojas discovered his love for directing early in life. Born in Barcelona, Spain, he moved to Southern California to attend Art Center in Pasadena. With a sharp eye for visuals, mood, and sequence, AG started his career as a music video director, working with artists such as Jack White, Spiritualized, Purity Ring, Gil Scott-Heron and Emeli Sandé. AG’s incredible ability to create stunning, poetic and cinematic imagery and his creative ability to construct unique narratives separates his work from his peers.
AG won the award for Best New Director at the 2012 UKMVA's as well as Best Indie Rock video for Spiritualized’s “Hey Jane”. His video for Jack White was nominated for Best Rock Video at the 2012 MTV Video Music Awards.
Since signing with Park Pictures, AG Rojas has directed spots for Apple, Gatorade, and the Duracell spot, “Trust Your Power” with Derrick Coleman, which became a viral sensation leading up to the 2014 Super Bowl, reaching over 22 million views on YouTube. Duracell also made the AICP Shortlist for best direction and picked up a Cannes Bronze Lion in 2014 for best celebrity endorsement. Since then, AG has helmed multiple spots for Apple and the acclaimed video for Run The Jewels’ track “Close Your Eyes”, starring Shea Whigham (Boardwalk Empire) and Keith Stanfield (Short Term 12, Selma). In 2017, AG earned his first DGA nomination for the spots: S7 Airlines’ “The Best Planet” for Wieden+Kennedy Amsterdam, and Samsung’s “The Snail” out of Leo Burnett USA. “The Best Planet” went on to win AG the 2017 Bronze Clio for Direction. AG also debuted his collaboration with musician Kamasi Washington, “The Harmony of Difference” at the 2017 Whitney Biennial in New York. Most recently AG has directed three music videos from Florence and the Machine’s latest album “High As Hope,” including the title track “Hunger.”
- 10/16/2017 Park Pictures Shortlisted for 10 Ciclope Awards
- 03/22/2017 ROLLING STONE: Inside Kamasi Washington's New Ode to Unity directed by AG Rojas
- 01/20/2017 Lance Acord & AG Rojas talk about their DGA nominations with Shoot
- 01/11/2017 Congratulations to Lance Acord & AG Rojas on their DGA nominations.
- 09/12/2016 news-143